How to Validate your Startup Idea

课程

英语

12 时

来源

来自www.coursera.org

状况

自定进度
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6 序列
等级介绍

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课程详情

教学大纲

Week 1 - How can you learn entrepreneurship?
In the first week, you'll be learning about some basic concepts in entrepreneurship. Specifically we're going to introduce the business canvas and the lean method, two key frameworks that will be used to structure your activities throughout this course.
Week 2 - How is your idea valuable?
This week you'll learn to articulate and test your value proposition by drawing on three concepts: the strategy canvas, persona and minimum viable product (MVP). The strategy canvas emphasizes the uniqueness of your value proposition. The 'persona' represents ...
Week 3 - How will you reach more customers?
This week we'll help you think beyond your first customers, to scaling up your business across multiple segments of customers. The core concepts for this module are the diffusion of innovation and developing partnerships.
Week 4 - How profitable is your idea?
This week is an introduction to financial literacy. We'll show you how to build an income statement, how to develop financial models and financial forecasts. We'll also introduce you to some metrics to track the viability of your business that complement the t...
Week 5 - Is investment capital right for you?
This week you'll learn some basic investment capital strategies for new ventures, illustrated using a simple capitalization table.
Week 6 - How will you pitch your idea?
This week pulls together all the elements and evidence of your business idea so far to develop a coherent and succinct business pitch

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讲师

Allya Koesoema
Lecturer
UNSW Business School

Martin Bliemel
Senior Lecturer
UNSW Business School

编辑

UNSW Australia, based in Sydney, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines.