Grow to Greatness: Smart Growth for Private Businesses, Part I

Name: Grow to Greatness: Smart Growth for Private Businesses, Part I
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Author: University of Virginia

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Week 1 - Course Overview
This module introduces the course.
Week 2 - The Truth About Growth
This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is theDynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, In...
Week 3 - Feller's Gourmet Workshop
This module presents an series of questions to discover if you are readyfor growth. The required reading is by Edward D. Hess, 3 FellersBakery, Case Study.
Week 4 - The 4 P's
This module presents the four P's of growing a business: planning,prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Dir...
Week 5 - Four Ways to Grow a Business
This module reviews the four ways to grow a business. The required reading is Edward D. Hess, Sanju Jacob and Monidipa Mukherjee,"Enchanting Travels," Case Study. Enchanting travels can be found at http://www.enchantingtravels.com.
Week 6 - Creating a Growth Plan
This module dives into the logistics of creating a growth plan for Barger& Sons, Inc. The required reading is Edward D. Hess, "C.R. Barger &Sons, Inc.," Case Study. Eric Barger faces a big growth challenge. Hisprimary product is concrete septic tanks. H...
Week 7 - Final Exam
This is the final exam.

没有。

Edward D. Hess
Professor of Business Administration
Darden School of Business

弗吉尼亚大学（University of Virginia，又称 UVA、UVa、Virginia）位于美国东海岸的弗吉尼亚州夏洛茨维尔市。自 1987 年以来，它还被联合国教科文组织列为世界遗产。该校由《独立宣言》的作者、美国第三任总统托马斯-杰斐逊于 1819 年创建。

弗吉尼亚大学是一所著名的公立高等学府，隶属于 Universitas 21 网络。弗吉尼亚大学一直名列美国大学排行榜前 25 位，也是 "公立常春藤 "大学网络的成员，该网络由美国最好的公立大学组成，其教育水平可与常春藤盟校媲美。

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