The fundamentals of hotel distribution

The fundamentals of hotel distribution

课程
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英语
8 时
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来源
  • 来自www.coursera.org
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  • 4 序列
  • 等级 介绍

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课程详情

教学大纲

  • Week 1 - Setting the scene
    The hotel business has evolved from its early days to today. Through this evolution, it has become increasingly specialized. This module introduces the business models, strategies for growth, levels of competition and biggest changes and challenges hotels have...
  • Week 2 - A deep dive into hotel distribution
    After a rapid introduction of key pieces of terminology and technology, this module will examine in details the components of online distribution today, and focus on how to make the most of an increasingly complex distribution system.
  • Week 3 - Direct distribution: the key to hotel success
    Distributing directly, thus building an effective and efficient website, is an essential success factor. Through this module, you will have a deep understanding of the web development process but also understand the cost of driving traffic, and the importance ...
  • Week 4 - How to manage your OTA
    In this final module you will attack the critical issue of how to work better with Online Travel Agents. Learning best practices from OTA managers themselves, you will make sure that you are exploiting these valuable and fast growing points of sale to their ma...

先决条件

没有。

讲师

Peter O'Connor
Professor of information systems, Director of the MBA in Hospitality Management
Information systems

Nicolas Graf
Professeur
Management

编辑

ESSEC商学院(École supérieure des sciences économiques et commerciales)(通常称为ESSEC商学院或ESSEC)是法国一所领先的商业和管理学院,成立于1907年,是一家非营利性协会(根据1901年法国法律),主校区位于Cergy。ESSEC在拉德芳斯、拉巴特和新加坡设有分校,特别是ESSEC全球工商管理学士和ESSEC高级工商管理硕士课程。

巴黎高等商学院由耶稣会会士创建,长期独立于任何工商会,1981 年归凡尔赛工商会管理,2013 年成为巴黎大区工商会。它是 CY 联盟(前身为巴黎塞纳大学)的成员。

ESSEC集团提供广泛的管理课程,特别是通过其 "Grande École Programme",这是一个可获得硕士学位的研究生预备课程。它还提供工商管理学士(BBA)、专业硕士(MS)、工商管理硕士(MBA)和博士学位。

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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