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Foundations of Business Strategy
课程
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8 时
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课程详情
教学大纲
- Week 1 - Introduction to Strategic Analysis
Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environme... - Week 2 - Analyzing Industry Structure
Hello and welcome back. In this module, we'll explore how to assess an industry's structure and how the competitive dynamics in an industry affect profitability. We'll go into depth with the five forces tool, a common and highly influential analytical framewor... - Week 3 - Analyzing Firm Capabilities
Welcome! In this module, we'll examine the tangible and intangible assets that form an organization's strength. We'll show you in depth how to complete a capabilities analysis and how to use this analysis to guide decision making. In the Apple case study you'l... - Week 4 - Determining Competitive Position
Welcome to the final module. In these lessons, we'll explore firms' competitive positioning relative to rivals and analyze the advantages and disadvantages of four generic competitive positions firms occupy. We'll use an easy and intuitive tool--strategy maps-...
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讲师
Michael Lenox
Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business Administration
Darden School of Business
编辑
弗吉尼亚大学（University of Virginia，又称 UVA、UVa、Virginia）位于美国东海岸的弗吉尼亚州夏洛茨维尔市。自 1987 年以来，它还被联合国教科文组织列为世界遗产。该校由《独立宣言》的作者、美国第三任总统托马斯-杰斐逊于 1819 年创建。
弗吉尼亚大学是一所著名的公立高等学府，隶属于 Universitas 21 网络。弗吉尼亚大学一直名列美国大学排行榜前 25 位，也是 "公立常春藤 "大学网络的成员，该网络由美国最好的公立大学组成，其教育水平可与常春藤盟校媲美。
平台
Coursera是一家数字公司，提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。
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