Forecasting Models for Marketing Decisions

Name: Forecasting Models for Marketing Decisions
Rating: NaN (0 reviews)
Author: Emory University

课程

英语

12 时

来源

来自www.coursera.org

状况

自定进度
免费获取
收费证书

更多信息

4 序列
等级中级

Their employees are learning daily with

Learn more

课程详情

教学大纲

Week 1 - Basics of Forecasting Models
This module will discuss how to identify the necessary components of a forecasting model based on patterns in the history data. You will also be able to evaluate the performance of a forecasting model using both in-sample and out-of-sample metrics.
Week 2 - Customer Analytics: Predicting Individual Customer Behavior
"Meaningful Marketing Insights," This content will be familiar for learners who completed the first course; please think of this portion of the class as a review.
Week 3 - Managing Customer Equity: Linking Customer Analytics to Customer Value
This module will discuss managing customer equity, acquisition, retention, & market value, and customer valuation. You will learn how to decompose customer value into its underlying components.
Week 4 - Marketing Mix Modeling
A common task in developing forecasting models is to use them to make decisions regarding the marketing mix activity. With a marketing mix model, organizations can assess the efficacy of different marketing actions. Included is a sample of data for a popular f...

先决条件

没有。

讲师

David Schweidel
Associate Professor of Marketing
Goizueta Business School

编辑

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.