Food & Beverage Management

课程

英语

字幕可用

15 时

(74 评论74)

来源

来自www.coursera.org

状况

自定进度
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5 序列
等级介绍
字幕在 Italian, Spanish, Chinese

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课程详情

教学大纲

Week 1 - Products vs. Markets
How products generate value for the customer and how customers value products and their quality.
Week 2 - Tradition vs. Innovation
The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.
Week 3 - Local vs. Global
There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets.
Week 4 - Small vs. Big
Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.
Week 5 - Great Insights from the Field
Here you can find some additional material to let you discover some practical insights of the food and beverage world.

先决条件

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讲师

Gabriele Troilo
Associate Professor
Department of Marketing

编辑

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.