Entrepreneurship 3: Growth Strategies

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Week 1 - Module 1: Acquiring Customers and Forecasting Demand
This first module focuses on strategies to acquire customers and understand product demand when a start-up is in growth mode. You’ll learn foundational economic concepts in customer acquisition, including customer value over time, customer lifetime value and ...
Week 2 - Module 2: Marketing and PR
In this module, you'll explore the strategies modern start-ups use to get the word out about new products and services. You'll learn the three primary modes of digital marketing (owned, paid, and earned), and when and how these media options can be utilized b...
Week 3 - Module 3: Cost Structures, Pricing, and Tracking
This module was designed to give you a strong foundation in the economics around growing a start-up, including how to understand and implement cost targets, pricing strategies, and outcome measurement. You’ll learn the math behind creating cost targets and ma...
Week 4 - Module 4: Creating and Scaling Company Culture
This module explores the best approaches for attracting and retaining talent, creating a company culture that is conducive to growth, and how company founders and early employees can learn to delegate authority and manage the people-based growing pains that ma...

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David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing

Ethan Mollick
Associate Professor
Associate Professor of Management- Wharton School

Laura Huang
Assistant Professor
Management

David Hsu
Richard A. Sapp Professor of Management
The Wharton School

Karl T. Ulrich
Vice Dean of Entrepreneurship and Innovation
The Wharton School

Lori Rosenkopf
Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management

Kartik Hosanagar
Professor
Wharton School

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