Entrepreneurship 2: Launching your Start-Up

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Week 1 - Preparing to Launch: Essential Components
This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core ne...
Week 2 - Module 2: Building the Team
This module was designed to give you critical insights into the often-overlooked dynamics of founding team formation, early hires, and allocation of equity. You'll examine the research that shows why the composition of the founding team can be an important ind...
Week 3 - Module 3
In this module, you'll learn about your external team: the advisors, mentors, and professionals you'll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawye...
Week 4 - Module 4: Branding, Strategy, and Summary
In this module, you'll examine a variety of proven strategies to set your venture up for success. You'll learn a proven process for choosing a name for your venture, and explore successful strategies for developing a brand personality. You'll also explore exis...

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David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing

Ethan Mollick
Associate Professor
Associate Professor of Management- Wharton School

Laura Huang
Assistant Professor
Management

David Hsu
Richard A. Sapp Professor of Management
The Wharton School

Karl T. Ulrich
Vice Dean of Entrepreneurship and Innovation
The Wharton School

Lori Rosenkopf
Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management

Kartik Hosanagar
Professor
Wharton School

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