English for Business and Entrepreneurship

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英语

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10 时

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Week 1 - Unit 1: Becoming an Entrepreneur
In this unit, we will introduce course goals and logistics, then discuss basic concepts and vocabulary related to entrepreneurship.
Week 2 - Unit 2: Identifying an Opportunity
This unit will cover how to do market research to determine whether a new product presents an opportunity in a market. We will focus on surveys and questions.
Week 3 - Unit 3: Creating a Business Plan (Part 1)
This first part of Unit 3 will review the importance of writing a business plan and will focus on the first two sections: operations and marketing.
Week 4 - Unit 3: Creating a Business Plan (Part 2)
In this second part of Unit 3, we will learn about the Financials section of a business plan and how to create a simple, brief business plan of our own.
Week 5 - Unit 4: Attracting Investors and Obtaining Financial Support
In this unit, we will discuss different ways to get the money needed to start a business. At the end you will create a "pitch" to present your business ideas.

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Amy Nichols
Manager of International Research and Program Development
English Language Programs

James Riedel
Executive Director
English Language Programs

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