关键信息
关于内容
The business world is awash with buzzwords where many are to do with A.I. and the use of data. It can seem overwhelming at times as we navigate through the noise to find out what is important and what is just a rebranding of last year’s ideas. In the process of either being enthralled or intimated by these trends, we can often lose sight of the fundamental question: “How do I drive business value from this?” and “Where do I start…without spending too much money?”.
Data can be a differentiator for your business, but if your data activities are not integral to the execution of your business strategy, it is unlikely that you will be successful and you will stumble from one false start to the next. And many of today’s A.I. conversations are mostly hype with little clarity on what is achievable now.
This online course will take you beyond the hype by demonstrating how you can drive value for your business through the better use of data and A.I..On completion of this course you will:
- Have a clear understanding of how organisations have used data and / or A.I. to deliver business results
- Have a definition of A.I that is based upon what is actionable now
- Have knowledge of a number of real world case studies on how to succeed using data and / or A.I.
- Identify high-level understanding of challenges, including ethical issues
- Leave with the confidence to have conversations about how to drive value from data and A.I. in your own organisation.
课程大纲
We explore the fundamental business questions, “How do I drive value from data and AI?” and “Where do I start… without spending too much money?”.
Week 2: Driving value from data
We explore how data can be used to improved decision making, improved operations be monetised.
Week 3: Driving value from AI
We explore how AI can be used to further improve and automate decision making continue to evolve operational efficiencies and drive value through human collaboration.
Week 4: Can you put a monetary value on your data?
We explore putting an actual a monetary value on your data. Could you even put it on your balance sheet? And what would that mean for how you treat data.
教师
Craig Paterson
Strategy Consultant
The University of Edinburgh
内容设计师

平台

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.
EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.
Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.
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