date_range 开始2017年10月30日
event_note 结束于2017年11月27日
list 4个序列
assignment 等级:入门
chat_bubble_outline 语言 : 英语
card_giftcard 96点
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他们选择Edflex来发展业务技能。

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关于内容

Explore the impact of digital transformation on businesses and services and find out how to implement it in your own organisation. 

Technology is changing every aspect of how businesses and services, whether public or private, operate – a process known as digital transformation.

On this free online course, you will explore the impact of digital transformation and the issues arising from it, and learn how to implement digital transformation in your organisation, especially where to begin.

Implement digital transformation in your organisation

By the end of the course, you will:

  • understand the tools and methods that you can use to initiate digital transformation, beyond the purely technical aspects;
  • have an idea of the new jobs, roles and responsibilities created by the digital transformation of services and businesses;
  • develop a digital strategy and business model for your digitised service offering;
  • understand the evolution of marketing in the digital age;
  • know how to industrialise services, by integrating digital and human aspects;
  • and understand the good and bad sides of digital transformation, remaining critical and conscious of the balance between humans and technology.

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课程大纲

  1. Explore tools and methods that, beyond the purely technical aspects, initiate a digital transformation around your service offering
  2. Investigate new jobs, roles and responsibilities induced by the digital transformation of services and businesses
  3. Develop a digital strategy and business models for your digitized service offering
  4. Experiment the evolution of Marketing impacted by the digital
  5. Assess how to industrialize services by integrating digital and human aspects
  6. Debate the good and bad sides of the digital transformation remaining critical and conscious of human and technical balance
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教师

Marc PRUNIER
Professeur à Grenoble Ecole de Management et responsable pédagogique de programmes en « Culture et Ingénierie des service ». Consultant en management des systèmes d’information et système de services.

HUBERT KRATIROFF
Digital maker since 1992

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内容设计师

Grenoble Ecole de management

Grenoble Ecole de Management propose 40 programmes nationaux et internationaux de premier cycle au niveau du doctorat pour les étudiants et les cadres.

Elle est l'une des rares écoles de commerce a posséder les trois accréditations qui distinguent les grandes écoles de commerce internationales: EQUIS, AACSB et AMBA.

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平台

Futurelearn

FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)

Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.

Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.

FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.

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