- 来自www.futurelearn.com
Digital Media Analytics: Using Data from Owned Media
Closed
课程
en
英语
12 时
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- 2 序列
- 等级 介绍
- 从7 四月 2019开始
- 以21 四月 2019结束
课程详情
教学大纲
- Introducing social media auditing
- Using social media audits to improve your social media
- Understanding social media audit categories
- Differences between owned, earned and paid media
- Performing a social media audit
- Social media audit templates
- Tools and metrics for social media audits
- Digital marketing campaign metrics
- Facebook insights
- Twitter, LinkedIn, Instagram, and Google analytics
先决条件
This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
What software or tools do you need?
Everything you need to succeed in this course can be downloaded for free. There is no special prior experience or knowledge required to participate. To make the most of this course, you will need to: ensure you have a Google account to make use of Google sheets; ensure you have a Twitter account; use a laptop or desktop computer. You will also need to know some technology.
讲师
Sorin Adam Matei
Dr. Matei is the College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication at Purdue University.
Jessica Welch
I am a Ph.D. candidate in the Brian Lamb School of Communication at Purdue University. My research interests include pedagogy and social media interaction.
编辑
普渡大学是一所公立大学，位于美国印第安纳州蒂佩卡诺县西拉法叶市。
该校成立于 1869 年 5 月 6 日，2012 年有学生 39,000 多名。该校因培养出包括尼尔-阿姆斯特朗和尤金-塞尔南在内的 22 名未来宇航员而被誉为 "宇航员的摇篮"。许多福布斯 500 强企业的首席执行官也毕业于普渡大学。
平台
FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)
Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.
Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.
FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.
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