date_range 开始2015年10月19日
event_note 结束于2015年10月22日
list 3个序列
assignment 等级:入门
label 营销
chat_bubble_outline 语言 : 英语
card_giftcard 72点
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关键信息

credit_card 免费进入
verified_user 免费证书
timer 总共9个小时

关于内容

Explore the latest trends in digital marketing. Get beneath the hype. What are the implications? How will you respond?

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课程大纲

This short course introduces you to exciting new concepts and applications of digital marketing. It takes an informal “story telling” approach, encouraging you to share your own stories as consumers and/or marketers for the benefit of the learner group as a whole. What will I learn and how might this benefit me? We will focus on emerging trends in digital culture and online consumer behaviour, data analytics and privacy. Throughout the course, we examine the implications of these developments for both marketers and consumers. Week 1 will introduce you to the course, the tutors and how it all works. We will examine the evolving changes in how we behave online and what this means for the organisations we support and do business with. Week 2 will discuss developments in the technologies we use and the relationship between “online” and “offline” - is this still a meaningful distinction? Week 3 will examine the opportunities and challenges in obtaining value from the vast amounts of social data now generated, at a time when much uncertainty still exists about personal privacy and control of online assets. What will the learning experience be like and what will be expected of me? The course will take place online and will consist of a variety of videos, articles, discussions and activities based on your experience. You should be willing to reflect upon the ideas we will discuss in the context of your own experiences, and to share your stories and reflections with others on the course. You will be encouraged to create and share digital assets through interactive exercises and games and post a short video at the end of the course reflecting on what you have learned and how you will make use of the skills you have acquired.
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平台

Futurelearn

FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)

Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.

Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.

FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.

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