Digital Media and Marketing Strategies

课程

英语

40 时

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Week 1 - Course Overview and Optimizing Your Digital Assets
In this module, you will learn the best practices for successful online copywriting and SEO, how specialized search can affect your rankings, and how to plan, set up, and run your own search campaign.
Week 2 - Online and Video Marketing
In this module, you will learn how and where to place your online advertising, the process of producing successful online videos, and paid, earned, and owned methods of promoting online video.
Week 3 - Social and Email Marketing
In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and the effective campaign measurement.
Week 4 - Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

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Mike Yao
Associate Professor of Digital Media
Charles H. Sandage Department of Advertising

伊利诺伊大学香槟分校（UIUC）成立于 1867 年。伊利诺伊大学的主校区位于芝加哥以南 200 公里处的香槟和厄巴纳双城。

根据世界大学排名中心（Center for World University Rankings）等多项排名，这所重点大学跻身全球最负盛名的大学之列，2020-21 年的全球排名为第 22 位。

Coursera是一家数字公司，提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

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