Digital Business Models

Name: Digital Business Models
Rating: 3.9 (16 reviews)
Author: Lund University

课程

英语

8 时

(16 评论16)

来源

来自www.coursera.org

状况

自定进度
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4 序列
等级介绍

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课程详情

教学大纲

Week 1 - Introduction to Digital Business Models
The first module will introduce the concept of digital business models. Digital business models will be used as a tool to explain the rise of internet mega brands and how companies can innovate in the digital era.
Week 2 - How Internet companies use digital business models
The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an int...
Week 3 - Developers as the new Decision Makers
In this module we‘ll discuss how and why developers are emerging as the new decision makers.
Week 4 - Developers as the Engine of Digital Business Models
In this module we‘ll discuss how developers are the engine of Digital Business Models and how companies from Amazon to Walgreens are working with developers to create, deliver, capture and defend value.

先决条件

没有。

讲师

Andreas Constantinou
Adjunct Professor
Department of Informatics

编辑

Lund University was founded in 1666 and for a number of years has been ranked among the world’s top 100 universities. The University has 47 700 students and 7 500 staff based in Lund, Sweden. We are united in our efforts to understand, explain and improve our world and the human condition.