Digital business - Grow on digital world

Digital business - Grow on digital world

课程
en
英语
Subtitles available
10 时
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来源
  • 来自www.coursera.org
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  • 自定进度
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更多信息
  • 3 序列
  • 等级 中级
  • 字幕在 English

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课程详情

教学大纲

New business models, new perimeters
Hello! We are delighted to welcome you to this course. During the next 3 weeks, we will show you how to grow in the digital world. Let's start by providing you with information on the topics covered during the first week: When it comes to business models, the digital world has opened up a whole new realm of possibilities. Companies are setting up in unique ways, with unprecedented configurations. With new technology, they can design, produce and distribute products and services following new codes, which are likely to radically transform the way that value is created and shared among players within the same ecosystem. You will need to be aware of these changes in order to more reliably assess the strategies adopted by digital companies.

Regulating the digital innovation
Hello! We hope you enjoyed the first week of the course.
Welcome to the second week of the course. After having dealt with "new business models", we are going to tackle the subject of "regulation". Digital transformations are often discussed in terms of their impact on the economy. But we should never forget that these economic upheavals always involve legal considerations. Digital regulation plays a crucial role: it can either boost or slow down innovation. It also influences how digital players position themselves, based on what can be done or, on the contrary, what is prohibited. You must be familiar with the key principles of digital regulation in order to comprehensively assess changes observed.

The value of digital innovation
Hello! The end of the course is approaching. You have one week left. During this third and last week, we would like to discuss "the value of digital innovation". Much of the value created by digital products and services is immaterial. Software, online services, platforms… All these assets holding up the digital economy are intangible. This immateriality naturally raises the question of the value of these assets. It is worth noting that the Internet has always been the target of recurring criticism regarding the value created online. The bubble of the 2000s and the fleeting or gimmicky nature of some start-up pitches certainly have not done much for the credibility of digital products’ and services’ value. To fully understand the digital world, you need to be clear about how to assess the value created by digital technology. You also need to be able to tell a bubble from a healthy, sustainable fundamental.

先决条件

没有。

讲师

Valérie Fernandez
Professor
Management Science

Thomas Houy
Associate Professor
Management Science

Rémi Maniak
Full-Time Professor
Innovation Management

编辑

Mines-Télécom 研究所是工程和管理领域高等教育、研究和创新的主要公共机构。

它由 10 所矿业和电信大学校(阿尔比矿业大学、阿莱矿业大学、杜埃矿业大学、南特矿业大学、巴黎高科矿业大学、圣埃蒂安矿业大学、布列塔尼电信学院、管理学院、巴黎高科电信学院、南巴黎电信学院)和两所附属学校(里尔电信学院和尤里电信学院)组成,隶属于生产复兴部。它与两个战略合作伙伴有着特殊的关系,一个是隶属于洛林大学的南锡矿业大学,另一个是 Armines 公司。

矿业电信学院走在教育创新的前沿。它是法国领先的工程师学校集团,每年有 8%的工程师毕业。

其开放式在线课程是创建和领导初始和终身学习社区运动的一部分。矿业电信学院将为这一运动做出贡献,并让其所有利益相关者参与其中:教师-研究人员、学生和未来的学生、毕业生、企业,以及更广泛意义上的所有对学院专业领域感兴趣的学习者。

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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