Digital business - Act on the digital world
link 来源:www.coursera.org
list 3个序列
assignment 等级:中级
chat_bubble_outline 语言:英语
date_range 发布日期2021年6月14日
language 字幕 : 英语
card_giftcard 110分
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timer 11小时总数

关于内容

The idea that digital technology triggers profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.

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课程大纲

Big Picture
Hello! We are delighted to welcome you to this course. During the next 3 weeks, we will show you how to act in the digital world. Let's start by providing you with information on the topics covered during the first week: the idea that digital technology triggers a profound change in companies is largely accepted. There is indeed no question that the digital world is profoundly changing business life. Everyone is now on the same page. But with the digital world come a lot of misconceptions and buzzwords. You can no longer get by with these commonplaces or general ideas. You need to gain a detailed understanding of the main new management paradigms: new marketing approaches, the role of data in data-driven management, large businesses’ struggle to innovate, etc. This will give you precise insight into changes at work. Without precision, it is difficult to understand. Without understanding, it is impossible to act.

Operational Area
Hello! We hope you enjoyed the first week of the course. Welcome to the second week of the course. Many online businesses’ success is owed to high-quality execution by the teams in charge of the product or service delivered. Conquests are made thanks to talents who are ready to effectively pitch their start-up anytime, anywhere, can win masses of clients with no budget, and know-how to retain them and scale up their beta tester base. In order to take on the digital world, you will need to master all the pitching, client acquisition, and scaling techniques.

Focus Area
Hello! The end of the course is approaching. You have one week left. During this third and last week, we would like to focus on specific transformations. Digital-driven changes are both generic and specific. Most transformations apply to all industries, equally and without exception. But in some industries or places, digital transformations are singular and atypical. To be a player in the digital world, you will need to master both the transformations common to all industries and the transformations at work on certain verticals. Retail and the sharing economy are emblematic of markets where specific transformations are unfolding.

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教师

Valérie Fernandez
Professor
Management Science

Rémi Maniak
Full-Time Professor
Innovation Management

Thomas Houy
Associate Professor
Management Science

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内容设计师

Institut Mines-Télécom

L'Institut Mines-Télécom est un acteur majeur public de l’enseignement supérieur, de la recherche et de l'innovation dans les domaines de l'ingénierie et du management.

Il est composé de 10 grandes écoles Mines et Télécom sous tutelle du ministre du redressement productif (Mines Albi, Mines Alès, Mines Douai, Mines Nantes, Mines ParisTech, Mines Saint-Etienne, Télécom Bretagne, Télécom École de Management, Télécom ParisTech, Télécom SudParis) et de deux écoles filiales (Télécom Lille et Eurecom). Il entretient des relations privilégiées avec deux partenaires stratégiques, Mines Nancy, composante de l’Université de Lorraine, et Armines.

L’Institut Mines-Télécom est en pointe en matière d’innovation pédagogique. Premier groupe d’écoles d’ingénieur en France, il diplôme chaque année 8% des ingénieurs.

Les cours en ligne ouverts à tous participent d’un mouvement de création et d’animation de communautés pour la formation initiale et tout au long de la vie. L’Institut Mines-Télécom contribuera à ce mouvement et y impliquera l’ensemble de ses parties prenantes : enseignants-chercheurs, étudiants et futurs étudiants, diplômés, entreprises et de la manière la plus générale tous les apprenants intéressés par les domaines de spécialité de l’Institut.

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平台

Coursera

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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