Cracking the Creativity Code: Part 1- Discovering Ideas

Week One: What is Creativity? - Your Creative Brain is a muscle: Use it! Definition of creativity; First encounter with the ZiZoZi (zoom in, zoom out, zoom in) methods; Creativity self-test; “Discover” and “Delivery” self-test; The imagination elevator; ZiZoZi in action; How to build your creativity ‘muscles’.

Week Two: Zoom in, Zoom out, Zoom in: More ZiZoZi in action; Creativity research; Approaches to Creativity; Model for Creative thinking; Do we foster creativity among children; Pablo Picasso – make creativity autotelic; On becoming Walter Mitty; Innovating by breaking the rules; Thomas Edison; George Bizet – Carmen; Best practice benchmarking; The power of Zoom Out

Week Three: Creativity in practice: The role of accidental discovery and serendipity; sharpening observation skills; Empathetic discovery; the role of failure in enhancing success. Zoom out: Collecting data through direct observation; The IDEO approach; taming wild ideas; How to ‘sell’ your ideas; How to be creative in large organizations; what is your ‘story’? Building powerful narratives. Case studies.

Week Four: Reinventing yourself: Creativity exercises; Research about creativity you can use; On reinventing yourself and your career; Secrets of Einstein, da Vinci and Edison; Humble masterpiece: Stories of creative breakthroughs; Ideas proposed by students; Course summary.

• Shlomo Maital - Industrial Engineering