Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
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assignment 等级:入门
label 创业
chat_bubble_outline 语言 : 英语
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他们选择Edflex来发展业务技能。

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关于内容

This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for: • Employees who have creative ideas important to their company; • Managers seeking to assemble creative people and resources; • Technical specialists desiring to become part of an internal venture; and • Consultants who advise companies on ways to launch and grow internal ventures. You will learn strategies to help you launch a corporate venture with coursework focused on four key areas: • Examining how to audit a company's internal environment to establish a framework for its innovation capabilities; • Creating a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company; • Analyzing corporate culture to identify creative capabilities that leverage the company's best practices for innovation; • Evaluating innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-innovation-strategy

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课程大纲

  • Week 1 - Innovation Environments and Capabilities
    In this module, we will examine how to audit a company's internal environment to establish a framework for its innovation capabilities.
  • Week 2 - Organizational Structures and Operational Formats
    In this module, we will create a plan for an organizational structure and operational format that incorporates key roles and players for internal ventures within the company.
  • Week 3 - Corporate Culture
    In this module, we will analyze corporate culture to identify creative capabilities that leverage the company's best practices for innovation.
  • Week 4 - Creating an Innovation Strategy
    In this module, we will evaluate innovation portfolios and compose innovation strategies that are best aligned with the implementation potential within the company.
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教师

Dr. Thomas J. Mierzwa
Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

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内容设计师

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

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平台

Coursera

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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