The Content Strategy MOOC is for professionals at all levels of a for-profit, non-profit, volunteer or government organization who want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics, and videos to convey their organization’s most important goals.
To earn a Verified Certificate, learners must watch the MOOC's videos, answer the Learning Questions that accompany each video, participate in the discussion forums, develop and complete a Case Study, and evaluate the cases of three other MOOC participants.
- John Lavine
- - Medill School of Journalism, Media, Integrated Marketing Communications
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.