Content Strategy for Professionals: Ensuring Your Content's Impact

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Week 1 - Visual Communication: Theory and Practice
Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video.
Week 2 - Social Engagement
Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them.
Week 3 - Measuring Your Content's Engagement
Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.

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Candy Lee
Professor
Medill School of Journalism, Media, Integrated Marketing Communications

John Lavine
Founder, Professor and Director, Media Management Center

Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc

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