Content Strategy for Professionals: Engaging Audiences

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15 时

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Week 1 - Introduction to Content Strategy
Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content.
Week 2 - Audiences and Brand
Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand.
Week 3 - Experiences and Voice
Module 3 is all about using content “experiences” to engage the people you want to reach and the fundamentals of creating an editorial voice.

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John Lavine
Founder, Professor and Director, Media Management Center

Candy Lee
Professor
Medill School of Journalism, Media, Integrated Marketing Communications

Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc

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