Competitive Strategy
link 来源:www.coursera.org
list 6个序列
assignment 等级:入门
chat_bubble_outline 语言: 英语
language 字幕 : 乌克兰语, 中文
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他们选择Edflex来发展业务技能。

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关键信息

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timer 总共60个小时

关于内容

In this six-module course, you will learn how businesses and organizations behave in situations in which strategic decisions are interdependent, i.e. where my actions affect my competitors' profits and vice versa. Using the basic tools of game theory, we will analyse how businesses choose strategies to attain competitive advantage. This course is also available in Chinese. Please go to our course catalog to access the Chinese version of Competitive Strategy.

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课程大纲

  • Week 1 - Take Care of Your Competitors
    In this module, we introduce the basic concepts of game theory and use strategic games to learn competitor analysis. We answer “what is a strategy?” and look at the different ways to determine a best or dominant strategy. We also discuss the concepts of Nash E...
  • Week 2 - Why Firms Work Together
    According to economic theory, companies compete with each other in the marketplace. In reality, they are often friendly and cooperate with each other. In this module, we attempt to understand this strategy, and why it is good for the organizations involved. Wi...
  • Week 3 - Complementary Products and Strategic Partnerships
    In this module, we introduce complements and discuss what they mean to us in economic terms. We study why companies like to sell their products in a bundle - and how complementarity creates switching costs. We also discuss the importance of that coordination a...
  • Week 4 - Entering a New Market
    This module is about market entry. We first look at different tools to assess the attractiveness of a market – and then discuss strategies that have proven to be helpful for entering a new market, such as positioning and marketing strategies. We also look from...
  • Week 5 - Why Worry About Research and Development
    In the context of R&D, a number of important strategic questions arise consistently; in this module, we take a closer look at these questions. Though many innovations are created by a stroke of luck, it seems that the majority of innovations are created becaus...
  • Week 6 - Designing Products Wisely
    In this module, we focus on strategic aspects of product design and pricing strategy. We analyse how companies can adjust their products in a way that lowers the competitive pressure in the market. Later on, we look at some generic strategies for product desig...
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教师

Tobias Kretschmer
Professor
Institute for Strategy, Technology and Organization

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内容设计师

Ludwig-Maximilians-Universität München (LMU)
As one of Europe's leading research universities, LMU Munich is committed to the highest international standards of excellence in research and teaching. Building on its 500-year-tradition of scholarship, LMU covers a broad spectrum of disciplines, ranging from the humanities and cultural studies through law, economics and social studies to medicine and the sciences.
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平台

Coursera

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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最佳评论

Excelente. Curso de um tema dífícil mas explicado de uma forma muito didática e o professor sabe passar o conhecimento com maestria.

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发布于 2017年11月16日
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发表于 2017年11月16日
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Excelente. Curso de um tema dífícil mas explicado de uma forma muito didática e o professor sabe passar o conhecimento com maestria.

发表于 2017年11月10日
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Very interesting and useful course to have a general understanding about the role of strategy in the companies. It provides some applicable knowledge in case you are planning or working to develop your own company

发表于 2017年11月5日
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Very well structured course with good examples/cases. Definitely a great foundation to dive deeper into the topic. I enjoyed doing this course and I'm sure I am going to check out other ones in the future.

发表于 2017年10月9日
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A good introduction to competitive strategy through "games". Warning, it can be very theoritical sometimes, so prepare yourself.

发表于 2017年10月5日
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Brilliant course! Professor Kretschmer is very clear and precise in his explanations. The course's light-hearted approach makes even challenging concepts easy to understand, the slides are very helpful and the in-video quizzes are great to keep track of what one has learned.