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Channel Management and Retailing
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课程
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8 时
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- 4 序列
- 等级 介绍
- 字幕在 Korean
课程详情
教学大纲
- Week 1 - Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles. - Week 2 - Distribution Channels and Their Evolving Landscape
At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future... - Week 3 - The Retail Strategy and Marketing Mix
At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail st... - Week 4 - Retailing Without Frontiers: New Trends in Retailing
At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future...
先决条件
没有。
讲师
Maria Teresa Aranzabal
Professor
Marketing
编辑
IE 商学院的全称是 Instituto de Empresa Business School，是一所位于马德里的西班牙商学院。
它经常被各种排名评为欧洲和世界上最好的商学院之一，也是西班牙最好的商学院之一，尤其是其 MBA 课程。
该校于 1973 年由 Diego del Alcázar 创办，提供一系列管理课程和学位：工商管理硕士、全球工商管理硕士、高级管理人员工商管理硕士、管理硕士、专业硕士（包括金融硕士）、博士（工商管理硕士和博士），以及高级管理人员教育课程。
每年约有来自 70 个国家的 1,500 名学生从该学院毕业，3,500 名管理人员学习该学院的课程。
平台
Coursera是一家数字公司，提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。
Coursera与顶尖大学和组织合作，在线提供一些课程，并提供许多科目的课程，包括：物理，工程，人文，医学，生物学，社会科学，数学，商业，计算机科学，数字营销，数据科学 和其他科目。
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