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assignment 等级:中级
chat_bubble_outline 语言 : 英语
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Maintaining a competitive advantage takes more than great timing or a single solution. Sustainable advantage requires a well-designed and well-executed strategy. This course was created to give you the tools and frameworks you need to develop and execute a successful strategy.

You’ll learn how to evaluate your own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal, external, and dynamic fit of your strategy. You’ll also learn how to enhance your ability to assess the strategic impact of the moves of your competitors and how to maintain competitive advantage, understand the general drivers that create and sustain competitive advantage, and how to identify organizational barriers to change.

By the end of this course, you’ll be able to assess and redesign your current strategy and develop plans for effective implementation to give your firm a competitive advantage.

  • Evaluate your strategic environment in the present and the future
  • Identify the differences between organizational effectiveness and strategic positioning
  • Map core and supporting activities of your firm and how they interact with each other
  • Locate organizational barriers to strategy implementation and organizational change
  • Engage in a strategic planning process that works

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前提

  • Familiarity with basic business concepts
  • This is a graduate level course

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课程大纲

Module 1: Analyze your firm’s internal fit

  • What is strategy?
  • The difference between organizational effectiveness and strategy
  • The importance of tradeoffs
  • The value chain
  • Interactions among strategic choices
  • Mapping your firm’s activity system

 

Module 2: Analyze your firm’s external fit

  • The concept of “value”
  • Industry analysis
  • Willingness-to-pay and cost drivers for different customer segments
  • Your value proposition
  • Strategic Positioning

 

Module 3: Maintaining your firm’s dynamic fit

  • The origins of your firm’s strategy
  • Drivers of strategy evolution
  • Barriers to organizational change (perception, knowledge, motivation, and coordination challenges)
  • Disruptive technological changes

 

Module 4: Creating new strategies and initiatives

  • Creating new strategic possibilities
  • Identifying conditions for success for each possibility
  • Designing empirical tests
  • Selecting strategic possibilities
  • Important shifts in mindsets
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教师

Nicolaj Siggelkow
David M. Knott Professor of Management
The Wharton School of the University of Pennsylvania

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内容设计师

The Wharton School of the University of Pennsylvania
The Wharton School of the University of Pennsylvania
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平台

Edx

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

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