Business Strategies for Emerging Markets

Business Strategies for Emerging Markets

课程
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来源
  • 来自www.coursera.org
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  • 8 序列
  • 等级 中级

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课程详情

教学大纲

  • Week 1 - Intro
     
  • Week 1 - Generating business core idea
    Dear student! In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your ...
  • Week 2 - Designing your business model
    Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the...
  • Week 3 - Elaborating your value proposition
    Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competi...
  • Week 4 - Choosing and supporting strategies
    Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the...
  • Week 5 - Business tactics
    Dear student! In this module you will learn numerous specific tactics to improve your strategic strength and value. You are going to study the patterns to analyze the business environment and industry, as well as the most efficient ways to attract clients and ...
  • Week 6 - Recognizing strategic opportunities
    Dear student! In this module you will learn how to recognize and pursue the most prominent strategic opportunities in emerging markets. You are going to study the major ways of business developmentas well as the instruments to analyze the necessary data and de...
  • Week 7 - Managing sales in emerging markets
    Dear student! In this module you will learn how to build and manage a strong sales system. You are going to study the sales system and its most important parts – the sales strategy, process, metrics, instruments and skills. On completing the module you will be...
  • Week 8 - Strategy implementation
    Dear student! In this module you will learn how to establish a coherent strategic process in a company operating in an emerging market. You are going to study the nine steps of the strategic process, the hints and recommendations how to implement them, as well...

先决条件

没有。

讲师

Mikhail Plotnikov
Professor
Department of General and Strategic Management

编辑

莫斯科国立研究大学 "高等经济学院"(EHESE)于 1992 年在俄罗斯经济学家的倡议下成立。

自 2001 年以来,它一直是一所国立大学,最初由经济发展部监管,自 2008 年以来,它一直是直属于俄罗斯联邦政府的高等教育和研究机构。经过校际竞赛,该校于 2009 年被授予俄罗斯国立研究型大学的地位。

它在国际上被称为高等经济学院(HSE)。

除莫斯科外,该校还在圣彼得堡、下诺夫哥罗德和彼尔姆设有三个附属校区。

在 QS 世界大学排名中,该校经常名列世界最佳大学前 100 名,在俄罗斯名列第二4。

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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