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Business Metrics for Data-Driven Companies
课程
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12 时
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课程详情
教学大纲
- Week 1 - About This Specialization and Course
The Coursera Specialization: , is about how 'Big Data' interacts with business, and how to use data analytics to create value for... - Week 1 - Introducing Business Metrics
Welcome! This week we will explore business metrics - the critical numbers that help companies figure out how to survive and thrive. Inside every pile of data is a vital metric trying to get out!By the end of this week, you will be able to:- distingui...
- Week 2 - Working in the Business Data Analytics Marketplace
Welcome! This week, we will meet some great people - all former students of mine - now working at super-interesting and exciting jobs as business analysts, business data analysts, or data scientists. We’ll explore what they do, how their role relates to big d... - Week 3 - Going Deeper into Business Metrics
Welcome! This week we’re going to go deeper into the critically-important metrics for web marketing - metrics every type of business needs to understand in order to survive. We’ll dive into the 'vertical' market of financial services - where digital companies ... - Week 4 - Applying Business Metrics to a Business Case Study
This week contains the final course assignment, a peer assessment in which you will identify business metrics of interest in a case example, describe those metrics, and propose a business process change that could be supported by the metric chosen.
先决条件
没有。
讲师
Daniel Egger
Executive in Residence and Director, Center for Quantitative Modeling
Pratt School of Engineering, Duke University
Jana Schaich Borg
Assistant Research Professor
Social Science Research Institute
编辑
杜克大学是一所位于北卡罗来纳州达勒姆的北美私立研究型大学。该大学以杜克王朝的名字命名。
虽然该大学直到 1924 年才正式成立（其根源可追溯到 1838 年）。杜克大学经常被称为 "南方的哈佛"，是美国南方选拔最严格的大学。
该大学是美国大学协会的成员，自 1900 年以来，该协会一直将北美的精英研究型大学聚集在一起。
平台
Coursera是一家数字公司，提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。
Coursera与顶尖大学和组织合作，在线提供一些课程，并提供许多科目的课程，包括：物理，工程，人文，医学，生物学，社会科学，数学，商业，计算机科学，数字营销，数据科学 和其他科目。
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