Building the Business Model for Corporate Entrepreneurs
list 4个序列
assignment 等级:入门
label 创业
chat_bubble_outline 语言 : 英语
language 字幕 : 罗马尼亚语
card_giftcard 1点
Logo My Mooc Business

他们选择Edflex来发展业务技能。

了解更多
评论
-
starstarstarstarstar

关键信息

credit_card 免费进入
verified_user 收费证书

关于内容

Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure. Your completed project will be a customer-validated Business Model Canvas that outlines the business case for a new product or service to address your selected challenge or opportunity in a corporate context. This project is derived from four areas of focus in the course: • Identifying how to create and deliver value for existing and future customers of the company; • Learning how to extract value for the corporate venture in a sustainable fashion; • Conducting in-depth interviews to guide the customer discovery process for your corporate venture; and • Developing business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-business-model

more_horiz 查看更多
more_horiz 收起
dns

课程大纲

  • Week 1 - Introduction to Business Modeling
    In this module, we will introduce how to create and deliver value for existing and future customers of the company through a customer-validated, business modeling methodology.
  • Week 2 - Customer Discovery and Customer Validation
    In this module, we will examine how to identify real customers and conduct in-depth interviews to guide the customer discovery process for the corporate venture.
  • Week 3 - Customer Segmentation and Analysis
    In this module, we will evaluate how to segment customers and develop a minimum viable product (MVP) with product-channel fit.
  • Week 4 - Creating the Business Model for the Corporate Venture
    In this module, we will develop a business model that encompasses the product or service, customers, and economic engine that deliver on the corporate venture’s objectives.
record_voice_over

教师

Daniel Gordon
Lecturer of Technology Entrepreneurship
Maryland Technology Enterprise Institute (Mtech)

store

内容设计师

University of Maryland, College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign.

assistant

平台

Coursera

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

你是这个MOOC的设计者?
您对这门课的评价是 ?
内容
0/5
平台
0/5
动画
0/5