Storytelling in Advertising
date_range 开始2016年6月6日
event_note 结束于2016年6月10日
list 4个序列
assignment 等级:入门
label 营销
chat_bubble_outline 语言 : 英语
card_giftcard 96点
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关键信息

credit_card 免费进入
verified_user 免费证书
timer 总共12个小时

关于内容

Learn from top creatives how to engage audiences by using storytelling in advertising, from crafting a narrative to using digital.

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课程大纲

We’re D&AD – a global organisation that inspires, celebrates and enables creative excellence worldwide. Discovering and nurturing talent is at the heart of what we do, supporting creatives throughout all stages of their careers. In this course we bring our rich history of awarding and inspiring powerful storytelling in the creative design and advertising industries to show how using a narrative can make your brands and products stand out from the crowd. Join high profile creatives, including Sir Alan Parker, Peter Souter, Gary Hoff and Al MacCuish as they share practical advice about how to create compelling stories that sell products, brands and values. Structured across four weeks, you’ll be given the context of why we use story and guided through how to: Create a narrative Communicate a brand through story Engage your audience Amplify your message through digital Both theory and practical tasks will be supported using examples from D&AD’s extensive archive of award winning creative work. To get ahead of the game, start exploring D&AD’s archive of award winning creative work now. (Trailer music: Blind Eyes by Everlone)
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教师

  • Hilary Chittenden
  • Paul Drake
assistant

平台

Futurelearn

FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)

Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.

Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.

FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.

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