Brand New Brand
list 7个序列
assignment 等级:中级
chat_bubble_outline 语言 : 英语
card_giftcard 210点
Logo My Mooc Business

他们选择Edflex来发展业务技能。

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28 条点评

关键信息

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timer 总共21个小时

关于内容

This course is the culmination of the Graphic Design Specialization and gives you an opportunity to tie together your knowledge and skills into a single project: a brand development guide for a company you will invent. This course takes you through the entire design process, from ideation to creation to presentation. Through the guide, you will be creating and giving a visual identity to an imaginary start-up company, and applying that visual identity to a number of forms. You will also develop a logotype and accompanying graphic palette to visually represent your company, as well as apply that design to a number of different applications to see it at work. Note: Only learners who have earned a certificate in the four previous courses in the Specialization are eligible to take the Capstone.

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课程大纲

  • Week 1 - Ideation: Invent Your Client
    In this module you will choose an area your start-up company works in, create a written (fake) history of your company, define company idealogical goals and philosophy, brainstorm for naming ideas and name your company.
  • Week 2 - Visualization: Make Your Fake
    In this module you will carry out visual research of reference material for your start-up's identity. You will create digital “mood boards” to show the look and feel and visual direction of your company's identity.
  • Week 3 - Logotype: Brand Your Brand
    In this module you will learn how to create a logotype for your company, with emphasis on finessing typographic forms.
  • Week 4 - Palette: Expand Your Brand
    In this module you will be extending the palette of your brand identity by creating a suite of elements for your start-up company: color palette, visual mark, secondary typefaces, imagery/forms and a secret ingredient.
  • Week 5 - Application: Apply Your Brand
    In this module you will be using your extended palette, or suite of elements, to create a set of design pieces that showcase the identity for your imaginary start-up company.
  • Week 6 - Publication: Display Your Brand
    In this module you will be reworking and refining your identity components. You will be finishing and refining the design of your Brand Development Guide and submitting it for the final.
  • Week 7 - Final Review
    We will be wrapping things up this week and reviewing our peers' work.
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教师

Michael Worthington
Faculty, Program in Graphic Design
School of Art

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内容设计师

California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
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平台

Coursera

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

评论
4.9 /5 平均值
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内容
4.9/5
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动画
4.9/5
最佳评论

It was great getting a step by step guide to applying everything I'd learnt in the Graphic Design Specialization. Rich in content and easy to follow

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发布于 2018年1月31日
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发表于 2018年1月31日
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It was great getting a step by step guide to applying everything I'd learnt in the Graphic Design Specialization. Rich in content and easy to follow

发表于 2018年1月23日
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I'm so glad, that I passed it all! I finished the whole specialization and I will advice it to my friends. The Brand New Brand was quite hard but veryveryvery interesting . It also was absolutely necessary and useful. I want to thank everybody who accepted grants for me and who developed and produced this course. And future students, it's never too late to learn and study!

发表于 2017年12月28日
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Really great course! Definitely recommend to take this course if you'd like to get the basics of graphic design down. This doesn't focus on the skills you need to acquire to learn a certain program, but to learn the process and thinking itself.

发表于 2017年11月10日
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Great course! You can apply everything you've learned through the specialization. I just would like the opinion of professors so we can have a more objective feedback

发表于 2017年10月31日
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The previous courses in the serie were excellent, but this one is still better. Step by step, it teaches us to deploy a brand, in a logical progression of the creative questions. The approach teached here opened my mind to a new universe. No. I'm not exagerating !