Brand and Product Management

Brand and Product Management

课程
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英语
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12 时
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来源
  • 来自www.coursera.org
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  • 4 序列
  • 等级 介绍
  • 字幕在 Mongolian, Korean, Chinese

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课程详情

教学大纲

  • Week 1 - Launching new products and the challenge of managing their life-cycle.
    At the end of this module, you will be able to: Demonstrate understanding of the product strategy concepts. Develop the factual support to define your product strategy.
  • Week 1 - Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
    At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.
  • Week 2 - Knowing how to communicate your offering: Brand Architecture & naming.
    At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.
  • Week 3 - Building your brand portfolio.
    At the end of this module, you will be able to: Map your brand portfolio to maximize its value to support growth.
  • Week 3 - Translating your brand into compelling customer experiences.
    At the end of this module, you will be able to: Define and describe the customer experience journey for your brand.
  • Week 4 - Equipping and engaging employees to deliver on the brand promise.
    At the end of this module, you will be able to: Explain and apply the process to “embed” a brand internally within the organization.

先决条件

没有。

讲师

Luis Rodriguez Baptista
Professor
Marketing

编辑

IE 商学院的全称是 Instituto de Empresa Business School,是一所位于马德里的西班牙商学院。

它经常被各种排名评为欧洲和世界上最好的商学院之一,也是西班牙最好的商学院之一,尤其是其 MBA 课程。

该校于 1973 年由 Diego del Alcázar 创办,提供一系列管理课程和学位:工商管理硕士、全球工商管理硕士、高级管理人员工商管理硕士、管理硕士、专业硕士(包括金融硕士)、博士(工商管理硕士和博士),以及高级管理人员教育课程。

每年约有来自 70 个国家的 1,500 名学生从该学院毕业,3,500 名管理人员学习该学院的课程。

平台

Coursera是一家数字公司,提供由位于加利福尼亚州山景城的计算机教师Andrew Ng和达芙妮科勒斯坦福大学创建的大型开放式在线课程。

Coursera与顶尖大学和组织合作,在线提供一些课程,并提供许多科目的课程,包括:物理,工程,人文,医学,生物学,社会科学,数学,商业,计算机科学,数字营销,数据科学 和其他科目。

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