Becoming a Sports Agent

Name: Becoming a Sports Agent
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Author: Case Western Reserve University

课程

英语

55 时

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来自www.coursera.org

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11 序列
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课程详情

教学大纲

Week 1 - Module 1: Introduction to Agents and the Collective Bargaining Agreements of the MLB, NFL and NBA
An introduction to the duties of an agent; the "Rep K" that controls the player-agent relationship; and an analysis of the collective bargaining agreements that govern the three major leagues in the US -- including how a professional athlete achieves free agen...
Week 2 - Module 2: Recruiting and Managing Clients
An introduction on how to approach recruiting clients, how to build an agency, and how to manage clients once they have signed a representation agreement; an analysis of the effect of professional sports on youth sports, and vice versa. The optional videos lo...
Week 3 - Module 3: Early Stages of Professionalism and Selecting an Agency
How the best high school baseball player in the U.S. in 2013, Clint Frazier, went about selecting his management team; the way Major League Baseball teams handle their minor leaguers; and what it takes for any of them to reach the Majors. In this Lesson, we wi...
Week 4 - Module 4: Representing the Peak Professional Athlete Pt. I
Protecting the publicity rights of athletes while monetizing and maximizing their brands through product endorsement and license agreements. We will analyze the history of publicity rights and how to market your clients image effectively.
Week 5 - Module 5: Representing the Peak Professional Athlete Pt. II
Rebuilding the reputation of athletes who have damaged their brands. How a financial advisor can help a player manage income streams to maintain their lifestyle post-retirement. Also, we will discuss whether LeBron James made the right long-term branding decis...
Week 6 - Module 6: Income Protection and Life After Retirement
Protecting an athlete's income through insurance policies; an analysis of the on-going concussion epidemic in contact sports; and how an athlete can best prepare for life after retirement.
Week 7 - Module 7: Life Cycle of Individual Sports, the Longest Career Trajectory Pt. I
An introduction to the world of golf and tennis athletes who have enjoyed the longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. Also, the Commissioner of the LPGA will discuss the ins and outs of the ladies’ t...
Week 8 - Module 8: Life Cycle of Individual Sports, the Longest Career Trajectory Pt. II
An introduction to the world of golf and tennis athletes who have enjoyed longest careers in sports. Insider experts' look into how an athlete can diversify his or her brand. How an agent can best protect his or her athlete in endorsement agreements through ap...
Week 9 - Module 9: Representing the Professional Footballer Pt. I
An in-depth look into the life of a footballer, from the youth squad to the first team and after retirement. How to handle a player deciding whether or not to continue their career following a series of injuries. How to handle the career of the next young Davi...
Week 10 - Module 10: Representing the Professional Footballer Pt. II
Week 11 - Module 11: Representing the Professional Footballer Pt. III
An in-depth look into the operations of football club AFC Bournemouth with chairman Jeff Mostyn -- Jeff will also describe his roles with the FA Council. An analysis of the contract clauses in football, in particular release clauses, buyout clauses and sell-on...

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讲师

Peter A. Carfagna
Distinguished Practitioner in Residence
School of Law

Richard J. Volante, Esq.
Adjunct Instructor, Representing the Professional Athlete
Case Western Reserve University School of Law

编辑

Case Western Reserve is a leading national research university located in Cleveland, Ohio. Through its seven schools and college, Case Western Reserve offers top-10 programs in health law, organizational behavior and social work and top-25 programs in biomedical engineering, international law, medicine and nursing. More than 4,000 undergraduate and nearly 6,000 graduate and professional students are enrolled at CWRU, representing all 50 states and more than 90 countries.