Arts and Heritage Management

课程

英语

18 时

来源

来自www.coursera.org

状况

自定进度
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6 序列
等级介绍

Their employees are learning daily with

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课程详情

教学大纲

Week 1 - CURATORSHIP Vs. MANAGEMENT
Curators & Managers: What do art and heritage need? How do products generate value for the customer and how so those customers value these products and their quality.
Week 2 - HERITAGE AND THE MARKETPLACE: A DELICATE EQUILIBRIUM
"Art for art's sake." Does it still work? How important is the role of visitors to a museum or an audience in a theatre for defining an institution's cultural offering?
Week 3 - EMOTIONS Vs. RATIOS: HEDONIC CONSUMPTION AND THE ROLE OF EXPERIENCE
How do consumers and visitors make their choice? How does the environment have an effect on consumers' behavior? How can consumers and visitors be leveraged to co-create experiences? Learning how emotions and reasons interact in the process on art consumption ...
Week 4 - BRANDING HERITAGE TO BUILD LOYALTY
Consumers and visitors' loyalty is one of the most pressing issues for today's art institutions. Thanks to technology and globalization, visitors have access to more information and choices, thus they are less inclined to stick with just one brand. What are th...
Week 5 - THE NUMBERS HERITAGE NEEDS TO GROW
Art institutions must implement a sustainable plan. In order to do such, they need to leverage on data, numbers, and information. What are the most important aspects to focus on in order to run a sustainable and competitive art institution?
Week 6 - MEET THE MANAGERS
Hear what managers have to share about how they deal with the main topics of this field: A collection of best practices told directly from the people responsible for these success cases.

先决条件

没有。

讲师

Andrea Rurale
Director
Master in Arts Management and Administration (MAMA)

编辑

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online.