App Marketing
link 来源:www.udacity.com
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assignment 等级:中级
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chat_bubble_outline 语言:英语
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Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base.

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课程大纲

Lesson 1: Understand the User

Learn to define and create a targeted marketing plan for specific user segments. Analyze your competitive advantages and disadvantages through market segmentation and the five level of market competition and learn how to position your product. Conduct competitive analysis in order to create your unique value proposition.

Lesson 2: Pre-launch

Create marketing goals in order to focus your marketing plan. You’ll start thinking about your distribution plan and consider what keywords work best for your goals. You’ll also create the materials to help prepare you for launch and learn about your app listing page. Finally, you’ll learn about the beta-testing community, beta-testing groups, and prepare your landing pages.

Lesson 3: Launch!

Prepare, launch, execute, and gain your first users. You’ll outline a go-to-market strategy and gain the know-how to execute on it. You’ll learn SEO (search engine optimization) and ASO (app store optimization) skills as well as growth hacking tips to get your first 1000 users.

Lesson 4: Customer Acquisition

Learn about paid and free customer acquisition methods from AdWords, social marketing, email marketing and more.

Lesson 5: Measurement Fundamentals

Learn to use data to iterate and optimize your marketing plan.
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教师

  • Roni Bonjack - Roni Bonjack is the global Program Manager of Google Developers Launchpad, a program that helps startups launch and scale high-quality apps using Google technologies. Roni has mentored and helped hundreds of entrepreneurs from all around the world be successful on Google platforms and take their product to market. Prior, she led marketing and business development for a few different startups and founded one as well.
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内容设计师

Google

谷歌是一家公司,由谷歌搜索引擎的创始人拉里-佩奇(Larry Page)和塞尔吉-布林(Sergueï Brin)于 1998 年 9 月 4 日在加利福尼亚州硅谷的谷歌车库创立。

该公司主要通过其搜索引擎的垄断地位而声名鹊起,先是面临 AltaVista 的竞争,然后是雅虎和必应的竞争。此后,该公司进行了一系列收购和开发,如今拥有许多著名的软件产品和网站,包括 YouTube、Android 手机操作系统以及 Google Earth、Google Maps 和 Google Play 等其他服务。

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平台

Udacity

Udacity est une entreprise fondé par Sebastian Thrun, David Stavens, et Mike Sokolsky offrant cours en ligne ouvert et massif.

Selon Thrun, l'origine du nom Udacity vient de la volonté de l'entreprise d'être "audacieux pour vous, l'étudiant ". Bien que Udacity se concentrait à l'origine sur une offre de cours universitaires, la plateforme se concentre désormais plus sur de formations destinés aux professionnels.

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发布日期2020年9月11日
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