Analyze metrics to define a data-driven product strategy

Name: Analyze metrics to define a data-driven product strategy
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Author: OpenClassrooms

课程

英语

12 时

来源

来自openclassrooms.com

状况

自定进度
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3 序列
等级中级

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课程详情

教学大纲

Part 1 - Learn the fundamentals of data-driven product management
1. Understand the motivation of data-driven product management
2. Decompose a product strategy into measurable outcomes
3. Analyze metrics to evaluate product performance
4. Identify the pitfalls of data-driven decision-making
Quiz: Recognize data and methods useful for data-driven decisions

Part 2 - Identify the right metrics for your context
1. Learn the most common metrics for eCommerce products
2. Learn the most common metrics for mobile apps
3. Learn the most common metrics for SaaS products
4. Learn the most common metrics for platform products
Quiz: Identify the right metrics for your product context

Part 3 - Learn how to use Google Analytics
1. Learn the fundamentals of Google Analytics
2. Interpret how your website acquires new customers with Google Analytics
3. Investigate customer behavior with Google Analytics
4. Analyze web conversion with Google Analytics
Quiz: Test your knowledge of Google Analytics

Certificate

先决条件

While not a requirement for this course, the speaker recommends you taking the Build a product roadmap course to familiarize yourself with some of the concepts.

讲师

Patrick O’Malley
Currently Product Management Consultant @ Product Smart. Previously Head of Product @ Yahoo! Answers. Imperial College MBA.

编辑

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在线课程可以由该网站的团队、合作大学或大学校的教授或 OpenClassrooms 成员自己教授。

目前，课程有多种形式：MOOC（大规模在线开放课程）、网络文本、电子书、书籍和视频。公司为某些课程颁发证书，包括与 IESA Multimedia 合作颁发的国家承认的证书。

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