Corporate culture is often blamed for massive business failures and given credit for huge successes. We talked to nearly 2,000 executives to learn their views on corporate culture. We use this information to discern whether culture deserves all this credit and blame. (It does). In our research project, we provide a framework that helps us explore just what corporate culture is, what parts of a company culture affects and how, and what a company should do to improve its culture. You can learn more about this research into corporate culture through the two papers published by John Graham, Campbell R. Harvey (J. Paul Sticht Professor of International Business at Fuqua), Jill Popadak (Assistant Professor of Finance at Fuqua) and Shivaram Rajgopal (Professor at Columbia Business School) as a result of this study.