- From www.coursera.org
The Cycle: Management of Successful Arts and Cultural Organizations
- Self-paced
- Free Access
- Fee-based Certificate
- 6 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Introduction to the Cycle
Welcome! This first week you will be introduced to the course structure and learn the key principles of the Cycle, a management theory which supports thriving arts and cultural organizations and which serves as the framework for the course. The Cycle proposes ... - Week 2 - Long-Term Artistic Planning
This week, you will learn the benefits of planning your programs further in advance and learn strategies for planning your organizations programs over a five-year time frame. The Cycle proposes that each organization has a rolling, 3-5 year programming plan th... - Week 3 - Institutional Marketing
This week introduces institutional marketing, one of two marketing perspectives that is used to aggressively compete for audience attention and loyalty. Institutional marketing is the creative use of organizational assets to create spikes in awareness, energy,... - Week 4 - Programmatic Marketing
Programmatic marketing is the second marketing perspective that the Cycle describes. Programmatic marketing can be defined as the tactics used to identify and target potential audiences for each attraction, create awareness and demand, and drive a sale (of tic... - Week 5 - Family and Boards
An organization’s family makes up the third aspect of the Cycle. The family is an energized, enthusiastic group of ticket-buyers, board members, donors, trustees, and volunteers that anchors an organization’s financial health through its commitment of time, ta... - Week 6 - Fundraising and Course Summary
Fundraising, the final aspect of the Cycle, consists of a strategy for sustainable growth that joins long-term artistic goals, and energized family, and logical options for investment to build organizational resources donor by donor, week by week, month by mon...
Prerequisite
Instructors
Michael M. Kaiser
Founder and Chairman
DeVos Institute of Arts Management at the University of Maryland
Brett Egan
President
DeVos Institute of Arts Management at the University of Maryland
Editor
L'université du Maryland est l'université phare de l'État et l'une des principales universités publiques de recherche du pays. Leader mondial en matière de recherche, d'entrepreneuriat et d'innovation, l'université accueille plus de 37 000 étudiants, 9 000 membres du corps enseignant et du personnel, et 250 programmes académiques.
Son corps professoral compte trois lauréats du prix Nobel, trois lauréats du prix Pulitzer, 47 membres des académies nationales et un grand nombre de chercheurs Fulbright. L'institution dispose d'un budget de fonctionnement de 1,8 milliard de dollars, obtient 500 millions de dollars par an en financement externe de la recherche et a récemment achevé une campagne de collecte de fonds d'un milliard de dollars.
Platform
Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.
Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.