Survey analysis to Gain Marketing Insights

Survey analysis to Gain Marketing Insights

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Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Introductive Level

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Course details

Syllabus

  • Week 1 - Introduction to Factor Analysis
    This module will provide readings and discussions to provide an introduction to the topic of Factor Analysis. It is recommended that you complete the Meaningful Marketing Insights course offered by Coursera before taking this course.
  • Week 2 - Implementing Factor Analysis
    This module will provide lectures and exercises that will inform students on how to determine the number of factors to consider in your analysis and to evaluate the fit of the data.
  • Week 3 - Customer Segmentation
    This module will introduce components of customer segmentation to students. Students will use this knowledge to be able to analyze data and make more informed business decisions.
  • Week 4 - Perceptual Maps
    This module will explain and describe perceptual maps. Students will be able to create perceptual maps and also analyze data from perceptual maps.

Prerequisite

None.

Instructors

David Schweidel
Associate Professor of Marketing
Goizueta Business School

Editor

Emory University, located in Atlanta, Georgia, is one of the world's leading research universities. Its mission is to create, preserve, teach and apply knowledge in the service of humanity.

Platform

Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.

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