Subsistence Marketplaces

МООК
en
Английский
32 h
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Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 8 Sequences
  • Introductive Level

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Course details

Syllabus

  • Week 1 - Course Orientation
    You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
  • Week 1 - Introduction to Subsistence Marketplaces Approach
    In this module you will learn about the bottom-up approach to the study of subsistence marketplaces. The module will also discuss cognitive predilections engendered by low-income and low-literacy in subsistence marketplaces.
  • Week 2 - Consumers and Entrepreneurs in Subsistence Marketplaces
    In this module you will learn about emotions and coping behaviors in subsistence marketplaces. The module will also expose you to the life circumstances of consumers and entrepreneurs in subsistence marketplaces.
  • Week 3 - Exchanges and Needs in Subsistence Marketplaces
    In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces.
  • Week 4 - Gaining Marketplaces Insights
    In this module you will learn about gaining marketplace insights in subsistence marketplaces. You will also learn about environmental issues in subsistence marketplaces.
  • Week 5 - Identifying Needs and Generating Ideas
    In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.
  • Week 6 - Evaluating Ideas and Designing Solutions
    In this module you will learn about evaluating ideas and designing various aspects of the chosen solution.
  • Week 7 - Crafting an Enterprise Plan
    In this module you will learn about how to craft a detailed enterprise plan for sustainably delivering a solution in subsistence marketplace.
  • Week 8 - Course Summary and Conclusion
    In this module we will recapitulate some key concepts we have learned in the course and offer concluding thoughts.

Prerequisite

None.

Instructors

Madhu Viswanathan
Diane and Steven N. Miller Professor in Business
Department of Business Administration

Editor

L’université de l’Illinois à Urbana-Champaign est fondée en 1867 (UIUC). Le campus principal de l’université de l’Illinois est situé dans les villes jumelles de Champaign et Urbana, à deux cents kilomètres au sud de Chicago. 

Cette grande université est classée parmi les plus prestigieuses mondialement par divers moyens de mesure, comme le Center for World University Rankings qui la place 22ème mondialement pour la période 2020-21.

Platform

Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.

Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.

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