Важная информация
Резюме
Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed. After completing this course, you'll be able to: - Create objectives and goals to guide strategy implementation - Identify organizational structures that fit particular strategies - Understand how to leverage company culture in implementation - Describe how to communicate the strategy so that the organization "gets" it - Detect and mitigate risks to implementation
Программа
- Week 1 - Course Intro. Translating Strategy Into Goals and Metrics
In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific t... - Week 2 - Aligning Strategy and Organizational Structure
The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy. - Week 3 - Communicating the Strategy within the Organization
Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization. - Week 4 - Managing Resistance and Other Implementation Risks
Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific ca... - Week 5 - Leveraging Organizational Culture
Like structure, an organization's culture might be supportive or obstructive in implementation. In this module we define what culture is, learn how it can impact implementation, and explore when and how it can be changed. - Week 6 - Power and Informal Networks. Course Ending
The flatter the organization, the more likely are informal networks and power to matter in implementing a strategy. In this module we explore ways of using power and informal networks in the organization to facilitate strategy implementation. We then conclude ...
Пользователи
Nicolai Pogrebnyakov
Associate Professor
Department of International Economics and Management
Разработчик
Платформа
Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.
Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.
This is excellent course for converting vision to goals and measurables, It provides all the tools and processes required to manage and run organization wide initiatives.
This is excellent course for converting vision to goals and measurables, It provides all the tools and processes required to manage and run organization wide initiatives.
Very complete overview of all aspects related to strategy implementation within organisation. Not only related to innovation but from a broader perspective.
Excellent course! Personally, I saw just the right balance between theoretical background and practical examples about the course's contents. I recommend this course to anyone involved in the process of strategy implementation inside enterprises.
I would just like to suggest that the instructions for the final peer-review assignment should be improved. For me it was quite clear that the goal was to pick the strategic option for Etypes to choose the "team danmark logo" which in essence also defines the bigger strategy of eTypes to stay edgy and a rebel designer company. We were supposed to pick implementation plans specifically for this strategy. However, some of the peers assumed that they could propose several strategies, and combine a series of implementation plans, and put them altogether into this assignment. This in my opinion, lead to some confusion in some of the peers assignment submissions and their reviews for the assignment.
Very nice explanation and exercises to understand in a practical, tangible way about how to implement a strategy, along with obstacles to be considered.