Важная информация
Резюме
How do we create innovative and effective solutions to social problems around the world ? This course was designed for individuals and organizations who want to identify and bring about transformative societal change. Professors Jim Thompson and Ian “Mac” MacMillan help you develop both a strategy and a framework for your social enterprise based on their years of experience and expertise teaching social entrepreneurship and advising entrepreneurs. You’ll learn how to define a social problem, understand contextual realities, develop a solution, and plan for effective deployment. By the end of this course, you’ll have a deep understanding of the realities of launching an enterprise, be prepared for every step of the process, and put your social entrepreneurial venture on the path to success.
Программа
Week 1 - What is Social Enterprise?
Topics
- Introduction & Course Overview
- Social Enterprise Planning
- Design Thinking for Social Innovation
Homework
- Mind Map
- Problem/Solution Statement
- Logistics Quiz
Week 2 - Deciding Who to Help and How
Topics
- Performance Criteria
- Segmentation
- Introduction to Logic Models
- How to Build a Logic Model
Homework
- Performance Criteria: Unit of Revenue & Unit of Social Impact
- Segmentation: Market Segments
- Logic Model
Week 3 - Understanding Your Beneficiaries and their Alternatives
Topics
- Understanding the Beneficiary
- Operations Realities
- Operations Requirements
- Competitive Analysis
Homework
- Beneficiary Experience Table
- Deliverables Table
- Competitive Analysis Matrix
Week 4 - Testing Assumptions and Measuring Performance
Topics
- Test of Concept Plausibility
- Performance Measurement
- Framing and Scoping
- Cost Table
Homework
- Test of Concept Plausibility
- Framing and Scoping (Social Impact & Financial Goals)
- Cost Table
Week 5 - Organizational Form and Stakeholder Management
Topics
- Perspective on Organizational Form: I
- Perspective on Organizational Form: II
- Stakeholder Analysis
- Sociopolitics
- Summary & Next Steps
Homework
- Organizational Form
- Stakeholder Analysis
Пользователи
James D. Thompson
Director, Wharton Social Entrepreneurship Program
Entrepreneurship
Ian "Mac" MacMillan
Dhirubhai Ambani Professor of Innovation and Entrepreneurship
Management
Разработчик
L'université de Pennsylvanie (communément appelée Penn) fondée en 1740 est une université privée située à Philadelphie, en Pennsylvanie, aux États-Unis. Membre de l'Ivy League, Penn est la quatrième plus ancienne institution d'enseignement supérieur des États-Unis et se considère comme la première université des États-Unis à proposer des études de premier et de deuxième cycle.
Платформа
Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.
Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.
