Surviving Disruptive Technologies

14 h
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  • 7 Sequences
  • Introductive Level

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1. Survival: a simple model of the incumbent’sdilemma of how to respond to a potentially disruptive technology .
Kodak misses its moment: the story of Kodak andhow, after inventing the digital camera, it failed to understand how it and theInternet changed the process of capturing and sharing images.
3. Blockbuster vs Netflix.  How could a leading company fail to respondto a clearly defined threat from a new competitor?
Borders: was the company asleep when Amazon came along and disrupted book sales,publishing and reading?
5. The three amigos: what can we learn from Kodak,Borders and Blockbuster as a group of failed companies?
Can I borrow your paper?   How the Internet has savaged one of ouroldest types of media leading to the slow death of newspapers.
7. Books and Publishers:  trying to maintain two business models atonce.
Education: the industry that moves at a glacialpace faces radical innovation from non-profits to Coursera.
9. Dictators: probably not a promising occupationgiven social media-how the Arab spring changed a profession.
Risky business-are innovations in technologyencouraging us to engage in too much risky business?
11. Moving things: will the USPS disappear?  How can it compete with UPS and FedEx?
Some survivors: a few have managed to incorporate disruptive technologies into theirlives and to flourish, at least for now.
13.  Danger ahead: what new disruptions are on thehorizon and who will be disrupted?
Strategies for survival: suggestions on  how to deal with disruptive technologies andturn them into a successful innovation




  • Hank Lucas - School of Business


L'université du Maryland est l'université phare de l'État et l'une des principales universités publiques de recherche du pays. Leader mondial en matière de recherche, d'entrepreneuriat et d'innovation, l'université accueille plus de 37 000 étudiants, 9 000 membres du corps enseignant et du personnel, et 250 programmes académiques.

Son corps professoral compte trois lauréats du prix Nobel, trois lauréats du prix Pulitzer, 47 membres des académies nationales et un grand nombre de chercheurs Fulbright. L'institution dispose d'un budget de fonctionnement de 1,8 milliard de dollars, obtient 500 millions de dollars par an en financement externe de la recherche et a récemment achevé une campagne de collecte de fonds d'un milliard de dollars.


Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.

Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.

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