This course explores the relationship between corporate social responsibility (CSR) and value creation. Some see CSR as a threat, while others believe it is a source of value creation. This course addresses how CSR can be transformed into a positive driver for change and opportunity to create value. Participants will learn about how CSR can drive value at different levels in the organisation—Finances, Strategy, Human resources, Marketing, and Supply chain. The course brings together experts on CSR both academics and practitioners.
After successfully completing this course, participants will be able to :
- Understand the business and societal value of CSR
- Demonstrate a clear understanding value creation potential of CSR in the different areas covered by the course: strategy, human resources, supply chain, marketing and finance
- Identify and analyze strategic opportunities for value creation for a business and its stakeholders
- Apply CSR to the different business functions
Unow & Audencia Nantes Teachers : C. LOUCHE T. JOHNSEN J. FRELS N. BOZIONELOS C. NASCHBERGER A. SOBCZAK J. MIEMCZYK C. LEGRAND I. KALAITZOGLOU