Mastering Data Analysis in Excel
link Источник: www.coursera.org
list 6 последовательности
assignment Уровень : Начальный
chat_bubble_outline Язык: английский
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Important: The focus of this course is on math - specifically, data-analysis concepts and methods - not on Excel for its own sake. We use Excel to do our calculations, and all math formulas are given as Excel Spreadsheets, but we do not attempt to cover Excel Macros, Visual Basic, Pivot Tables, or other intermediate-to-advanced Excel functionality. This course will prepare you to design and implement realistic predictive models based on data. In the Final Project (module 6) you will assume the role of a business data analyst for a bank, and develop two different predictive models to determine which applicants for credit cards should be accepted and which rejected. Your first model will focus on minimizing default risk, and your second on maximizing bank profits. The two models should demonstrate to you in a practical, hands-on way the idea that your choice of business metric drives your choice of an optimal model. The second big idea this course seeks to demonstrate is that your data-analysis results cannot and should not aim to eliminate all uncertainty. Your role as a data-analyst is to reduce uncertainty for decision-makers by a financially valuable increment, while quantifying how much uncertainty remains. You will learn to calculate and apply to real-world examples the most important uncertainty measures used in business, including classification error rates, entropy of information, and confidence intervals for linear regression. All the data you need is provided within the course, all assignments are designed to be done in MS Excel, and you will learn enough Excel to complete all assignments. The course will give you enough practice with Excel to become fluent in its most commonly used business functions, and you’ll be ready to learn any other Excel functionality you might need in the future (module 1). The course does not cover Visual Basic or Pivot Tables and you will not need them to complete the assignments. All advanced concepts are demonstrated in individual Excel spreadsheet templates that you can use to answer relevant questions. You will emerge with substantial vocabulary and practical knowledge of how to apply business data analysis methods based on binary classification (module 2), information theory and entropy measures (module 3), and linear regression (module 4 and 5), all using no software tools more complex than Excel.

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Программа

  • Week 1 - About This Course
    This course will prepare you to design and implement realistic predictive models based on data. In the Final Project (module 6) you will assume the role of a business data analyst for a bank, and develop two different predictive models to determine which appli...
  • Week 1 - Excel Essentials for Beginners
    In this module, will explore the essential Excel skills to address typical business situations you may encounter in the future. The Excel vocabulary and functions taught throughout this module make it possible for you to understand the additional explanatory E...
  • Week 2 - Binary Classification
    Separating collections into two categories, such as “buy this stock, don’t but that stock” or “target this customer with a special offer, but not that one” is the ultimate goal of most business data-analysis projects. There is a specialized vocabulary of measu...
  • Week 3 - Information Measures
    In this module, you will learn how to calculate and apply the vitally useful uncertainty metric known as “entropy.” In contrast to the more familiar “probability” that represents the uncertainty that a single outcome will occur, “entropy” quantifies the aggreg...
  • Week 4 - Linear Regression
    The Linear Correlation measure is a much richer metric for evaluating associations than is commonly realized. You can use it to quantify how much a linear model reduces uncertainty. When used to forecast future outcomes, it can be converted into a “point esti...
  • Week 5 - Additional Skills for Model Building
    This module gives you additional valuable concepts and skills related to building high-quality models. As you know, a “model” is a description of a process applied to available data (inputs) that produces an estimate of a future and as yet unknown outcome as ...
  • Week 6 - Final Course Project
    The final course project is a comprehensive assessment covering all of the course material, and consists of four quizzes and a peer review assignment. For quiz one and quiz two, there are learning points that explain components of the quiz. These learning po...
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Jana Schaich Borg
Assistant Research Professor
Social Science Research Institute

Daniel Egger
Executive in Residence and Director, Center for Quantitative Modeling
Pratt School of Engineering, Duke University

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Разработчик

Duke University
Duke University has about 13,000 undergraduate and graduate students and a world-class faculty helping to expand the frontiers of knowledge. The university has a strong commitment to applying knowledge in service to society, both near its North Carolina campus and around the world.
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Платформа

Coursera

Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.

Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.

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