- From www.coursera.org
Master Class for Corporate Entrepreneurs
МООК
en
Английский
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- Self-paced
- Free Access
- Fee-based Certificate
- 4 Sequences
- Introductive Level
Course details
Syllabus
- Week 1 - Identifying and Analyzing the Opportunity
Welcome to the Master Class for Corporate Entrepreneurs. This project-based course is designed to provide you with the resources and tools you need to develop a proposal for your corporate venture. Please study the readings below, which provide you with the ma... - Week 2 - Building the Business Model
This module challenges you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels,... - Week 3 - Crafting Strategies for Innovation Initiatives
This modules focuses on enhancing your understanding of how an internal venture is organized, and how to overcome resistance to your new venture ideas within the company. - Week 4 - Building the Proposal
This module improves your understanding of how to secure and manage funding for your corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securin...
Prerequisite
None.
Instructors
Dr. James V. Green
Director of Entrepreneurship Education
Maryland Technology Enterprise Institute
Editor
L'université du Maryland est l'université phare de l'État et l'une des principales universités publiques de recherche du pays. Leader mondial en matière de recherche, d'entrepreneuriat et d'innovation, l'université accueille plus de 37 000 étudiants, 9 000 membres du corps enseignant et du personnel, et 250 programmes académiques.
Son corps professoral compte trois lauréats du prix Nobel, trois lauréats du prix Pulitzer, 47 membres des académies nationales et un grand nombre de chercheurs Fulbright. L'institution dispose d'un budget de fonctionnement de 1,8 milliard de dollars, obtient 500 millions de dollars par an en financement externe de la recherche et a récemment achevé une campagne de collecte de fonds d'un milliard de dollars.
Platform
Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.
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