- From www.futurelearn.com
Introduction to Digital Transformation and E-Commerce
- 2 Sequences
- Introductive Level
- Starts on 17 января 2021
- Ends on 31 января 2021
Course details
Syllabus
- Digital business: meaning, context, and terminology
- Drivers of digital technology adoption
- History and scope of e-commerce
- Different classifications of e-commerce
- Global context of digital business
- Contemporary issues that affect digital businesses
- Digital vs traditional business
- Introduction to social media
Prerequisite
This course is designed for students and early business professionals who’d like to enhance their knowledge of digital business for work in digital and e-commerce businesses or within management consultancies.
Instructors
Mahda Garmaki
Mahda is a lecturer in business strategy at Coventry University’s School of Strategy and Leadership. Mahda's research interests are BDA capability, digital transformation and organizational capability.
Zilia Iskoujina
I am a Senior Lecturer in e-Business in the School of Strategy and Leadership and an Associated Researcher in the Centre for Business in Society (CBiS) at Coventry University.
Platform
FutureLearn est une plate-forme d'apprentissage proposant des formations en ligne ouvertes à tous (MOOC)
Fondée en Décembre 2012, la société est entièrement détenue par l'Open University à Milton Keynes, en Angleterre.
Elle est la 1ère plateforme offrant des MOOC au Royaume-Uni, avec à son actif plus d'une cinquantaine d'universités partenaires provenant du Royaume Uni mais aussi du reste du monde.
FutureLearn se différencie également par des partenariats avec des entités non-universitaires comme le British Museum, le British Council, la British Library et la national Film and Television School.
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