- From www.coursera.org
International Entertainment and Sports Marketing
МООК
en
Английский
Subtitles available
6 h
This content is rated 0 out of 5
- Self-paced
- Free Access
- Fee-based Certificate
- 3 Sequences
- Introductive Level
- Субтитры доступны на Spanish, Chinese
Course details
Syllabus
People who successfully complete this course will obtain the following outcomes:
- (1) You will learn the key characteristics of sports marketing.
- (2) You will learn the key characteristics of entertainment marketing.
- (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry.
- (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”.
- (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).
Prerequisite
None.
Instructors
Dae Ryun Chang
Professor of Marketing
School of Business
Editor
Yonsei University was established in 1885 and is the oldest private university in Korea.Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world.Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia.
Platform
Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.
Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.
This content is rated 4.5 out of 5
(no review)This content is rated 4.5 out of 5
(no review)Complete this resource to write a review