Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

МООК
en
Английский
Subtitles available
8 h
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Source
  • From www.coursera.org
Conditions
  • Self-paced
  • Free Access
  • Fee-based Certificate
More info
  • 4 Sequences
  • Introductive Level
  • Субтитры доступны на Spanish, Korean

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Course details

Syllabus

  • Week 1 - What is IMC? IMC Planning Background
    This course is designed as an introduction to the field of Integrated Marketing Communications (IMC), to help you make better marketing communications decisions. We will define what integrated marketing communications is. We will run through the marketing proc...
  • Week 2 - IMC Planning Process
    We focus on the planning process for an effective integrated marketing communications campaign. We will talk about the potential challenges you may come across while we are communicating with your consumers and the tricks to overcome these challenges. You will...
  • Week 3 - Advertising Management & Design
    After this module, you will be able to put into practice the theoretical approaches to advertisement design. You will be able to learn about possible message strategies, advertising appeals and executional frameworks through a lot of examples. Additionally, yo...
  • Week 4 - Marketing Communications Mix
    In this module we will work on the elements of the marketing communications mix. You will have access to the latest trends and tools that are used in integrated marketing communications. You will be able to use tools such as customer promotion activities, publ...

Prerequisite

None.

Instructors

Eda Sayin
Professor
Marketing

Editor

L'IE Business School, de son nom complet Instituto de Empresa Business School, est une école de commerce espagnole située à Madrid.

Elle est régulièrement reconnue par divers classements comme une des meilleures écoles de commerce d'Europe et du monde, et une des meilleures en Espagne, en particulier pour son programme MBA.

Créée en 1973 par Diego del Alcázar, l'école offre un large choix de programmes et de diplômes en management: MBA, Global MBA, Executive MBA, Master in Management (MIM), de masters spécialisés dont le Master en Finance (MiF), de Doctorats (DBA et PhD), ainsi que des programmes Executive Education pour cadres dirigeants.

Environ 1 500 étudiants de 70 pays sortent diplômés de l'école chaque année et 3 500 managers y suivent un des cursus.

Platform

Coursera - это цифровая компания, предлагающая массовые открытые онлайн-курсы, основанные учителями компьютеров Эндрю Нгом и Стэнфордским университетом Дафни Коллер, расположенные в Маунтин-Вью, штат Калифорния.

Coursera работает с ведущими университетами и организациями, чтобы сделать некоторые из своих курсов доступными в Интернете, и предлагает курсы по многим предметам, включая: физику, инженерию, гуманитарные науки, медицину, биологию, социальные науки, математику, бизнес, информатику, цифровой маркетинг, науку о данных и другие предметы.

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