link Источник: www.edx.org
list 10 последовательности
assignment Уровень : Средний
chat_bubble_outline Язык : английский
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Важная информация

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timer 80 час(ы) курса

Резюме

Business models are regarded as a form of innovation and not merely just a vehicle for commercialization. In this course, students will learn about multiple business model innovation avenues and metrics for assessing on-going market fit and sustainability.

This course introduces an evidence-based approach to innovation management with the aim of providing students with the capability to understand the strategic value of information and the tools and techniques that can be used to analyze and use that information to improve decision-making. Tools include: customer discovery, prototyping, financial modeling, business plans and forecasts.

Students will learn how to apply the most effective tools in developing sustainable business models by exploiting viable, validated opportunities in rapidly changing environments where traditional strategic management approaches are less effective.

  • How design techniques can help businesses to develop market relevant ideas,
  • How to use financial decision-making techniques to improve innovation outcomes,
  • Adapt and apply strategic and operational management frameworks and tools necessary for innovation leadership,
  • Overview of planning and problem solving methods,
  • Relationship between and use of business models and business plans.

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Специальные требования

  • English writing/reading proficiency (required)
  • General knowledge of business processes (recommended)

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Программа

Week 1: Why do innovations fail?
Analyze the factors that lead to the failure of innovation

Week 2: Business models and innovation
Explain and apply the role of the business model in capturing value from innovation

Week 3: Value chains and Industry Networks
Introduce value chains and their use for innovation including within industry networks and multi-business projects

Week 4: Designing and testing innovation options
Identify how design thinking can help innovation, including technologies that can be used during the designing and testing of innovation concepts

Week 5: Managing for now and the future
Describe how portfolio approaches can be used to scale up innovation

Week 6: Introduction to valuing innovation
Introduce valuation, discounted and dynamic cash flow modeling and the relationship between financial tools and innovation

Week 7: Managing implementation projects
Outline project management tools for use in innovation projects including stage gate, network and knowledge management

Week 8: Structured problem solving for planning
Demonstrate competence in adapting and applying the strategic and operational managerial frameworks and tools necessary for innovation

Week 9: Business plans
Identify the value of innovation business plans

Week 10: Managing uncertainty and risk in innovation
Explain how organizations respond to shifting workplace dynamics, customer expectations or technological advances

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Пользователи

Tim Kastelle
Associate Professor
The University of Queensland

Anna Jenkins
Senior Lecturer in Entrepreneurship and Innovation
The University of Queensland

Rachel Fitzgerald
Associate Director of Online Education
University of Queensland Business School

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Разработчик

University of Queensland

L'Université du Queensland est une université publique de recherche située principalement à Brisbane, la capitale de l'État australien du Queensland. Fondée en 1909 par le parlement du Queensland, l'UQ est l'une des six universités de grès, une désignation informelle de la plus ancienne université de chaque État. 

En combinant les trois classements mondiaux des universités les plus établis en 2023, l'Université du Queensland est classée 2e en Australie et 42e au monde. UQ est également membre fondateur d' edX, le principal groupe des huit d'Australie et l' association internationale à forte intensité de recherche des universités du Pacifique.

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Платформа

Edx

EdX est une plateforme d'apprentissage en ligne (dite FLOT ou MOOC). Elle héberge et met gratuitement à disposition des cours en ligne de niveau universitaire à travers le monde entier. Elle mène également des recherches sur l'apprentissage en ligne et la façon dont les utilisateurs utilisent celle-ci. Elle est à but non lucratif et la plateforme utilise un logiciel open source.

EdX a été fondée par le Massachusetts Institute of Technology et par l'université Harvard en mai 2012. En 2014, environ 50 écoles, associations et organisations internationales offrent ou projettent d'offrir des cours sur EdX. En juillet 2014, elle avait plus de 2,5 millions d'utilisateurs suivant plus de 200 cours en ligne.

Les deux universités américaines qui financent la plateforme ont investi 60 millions USD dans son développement. La plateforme France Université Numérique utilise la technologie openedX, supportée par Google.

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