How to Build a Startup

10 h
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  • 4 Sequences
  • Intermediate Level

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Lesson 1: What We Now Know

- History of the Corporation - Startups Are Not Smaller Versions of Large Companies - Waterfall Development - Customer vs. Product Development - Entrepreneurial Education

Lessons 1.5A and 1.5B: Business Models and Customer Development

- Value Proposition - Customer Segments - Revenue Streams - Key Resources - Customer Development Processes - Minimum Viable Product - Market Opportunity Analysis

Lesson 2: Value Proposition

- Value Proposition and the Minimum Viable Product - Customer Archetype - MVP Physical && Web/Mobile - Common Mistakes With Value Proposition

Lesson 3: Customer Segments

- Product Market Fit - Rank and Day in the Life - Multiple Customer Segments - Market Types Introduction: Existing, Resegmented, New, Clone - Consequences of Not Understanding a Market

Lesson 4: Channels

- Distribution Channels Overview - Web Distribution - Physical Distribution - Direct Channel Fit - Indirect Channel Economics - OEM Channel Economics

Lesson 5: Customer Relationships

- Paid Demand Creation - Earned Demand Creation - Get Physical - Viral Loop - Web Customer Acquisition Costs

Lesson 6: Revenue Models

- How Do You Make Money - Revenue Streams and Price - Direct and Ancillary Models - Common Startup Mistakes - Market Types and Pricing - Single and Multiple Side Markets - Revenue First Companies - Market Size and Share

Lesson 7: Partners

- Partner Definition - Partner Resources - Partner Types - Greatest Strategic Alliance - Joint Business Development

Lesson 8: Resources, Activities and Costs

- Four Critical Resources - Financial Resources - Human Resources - Qualified Employees and Culture - Intellectual Property Overview




  • Steve Blank - Steve Blank is a seasoned Silicon Valley entrepreneur. Translation: he has failed and--more often--succeeded, in a 21-year career building 8 Valley startups, including several with major IPO's. Along the way, he's learned an incredible amount, and has spent the last decade sharing what he's learned with entrepreneurs all over the world. Author of two famous books on entrepreneurship, , and . Steve teaches entrepreneurship at Udacity, Stanford, Berkeley, Columbia, and other major universities worldwide. He was named "Master of Innovation" by and is an advisor to many successful entrepreneurs. He is also an avid conservationist, contributing generously to preserve the California Coast.


Udacity est une entreprise fondé par Sebastian Thrun, David Stavens, et Mike Sokolsky offrant cours en ligne ouvert et massif.

Selon Thrun, l'origine du nom Udacity vient de la volonté de l'entreprise d'être "audacieux pour vous, l'étudiant ". Bien que Udacity se concentrait à l'origine sur une offre de cours universitaires, la plateforme se concentre désormais plus sur de formations destinés aux professionnels.

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